Resources

The secret to marketing success in the boomer and senior markets lies in completely understanding your target customers – their values, attitudes and purchasing patterns. Although the boomer demographic may be 76 million strong, it is not a homogeneous group. The effort you take now to research and segment will help you effectively reach your market.

For a list some of our favorite websites, organizations, publications, gerontology schools and blogging entrepreneurs, click on a subject below:

• Resources on Aging and Entrepreneurship
• Websites for Entrepreneurs
• Entrepreneur Blogs
• Magazines for Entrepreneurs
• Gerontology Schools
• Books on Aging
• Books for Entrepreneurs

Resources on Aging and Entrepreneurship

• American Society on Aging
  
• The National Council on the Aging
  
• North Castle Partners
  
• Piper Jaffray
  
• Mary Furlong and Associates
  
• Alliance for Aging Research
  
• National Institutes of Health
  
• Age Wave Institute
  
• International Longevity Center
  
• AARP (formerly known as the American Association of Retired Persons)
  
• Brent Green and Associates, Inc.
  
• GE Capital Network
  
• Elderhostel
  
• MetLife Mature Market Institute
  
• JWT: Mature Market Group
  
• White House Conference on Aging (WHCoA)
  
• Dick Stroud
  
• Silvers Summit 2010 presentations
  
• Silvers Summit 2010 videos
  
• Digital Health Summit 2010 presentations
  
• Digital Health Summit 2010 videos

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Websites for Entrepreneurs

• Santa Clara University Executive Development Center, Leavey School of Business
  
• U.S. Small Business Administration
  
• Alliance of Women Entrepreneurs
  
• Women Entrepreneur Roundtable
  
• 1-2-3 Success: Entrepreneur's Resource
  
• Ernst and Young
  
• EVenturing (sponsored by Kauffman Foundation)
  
• About Entrepreneurs & Entrepreneurship: Starting Your Own Business
  
• Venture Capital and Startup Resources for Entrepreneurs
  
• Free Resources of Web Templates and Tools for Entrepreneurs
  
• Morebusiness.com
  
• eWeb Entrepreneurship Education Resources
  
• IEEE-USA Entrepreneurship Village
  
• WSJ Entrepreneur
  
• Entrepreneur's Partner: Management, Financial, Legal Resources for Entrepreneurs
  
• Always Free Marketing Resources for Online Entrepreneurs
  
• Entrepreneurs' Organization
  
• Microsoft bCentral: SurfPoint

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Entrepreneur Blogs

• Peter Rip’s Blog
  
• Guy Kawasaki’s Blog
  
• Steve Jurvetson’s blog
  
• Entrepreneur.com Blog
  
• Seriously Business – Entrepreneurs, Business and Inventions Blog (UK)
  
• Entrepreneur

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Magazines for Entrepreneurs

• Inc.
  
• Entrepreneur
  
• Fortune
  
• Black Enterprise
  
• Hispanic Business
  
• Home Business

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Gerontology Schools

• University of Maryland Baltimore
  
• University of Southern California
  
• University of South Florida

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Books on Aging

Dychtwald, Ken. Age Power: How the 21st Century Will Be Ruled By the New Old. Jeremey P. Tarcher, New York: Penguin Putnam, l999.

Gambone, James V. Refirement: A Boomer's Guide to Life After 50. Kirk House Pub, Minneapolis: 2000.

Harris, Leslie M. (Editor). After Fifty: How the Baby Boom Will Redefine the Mature Market, Travel and Leisure, Fast Food, Apparel/Retail, Technology, Health, Financial Services. Paramount Market Publishing, 2003.

Sadler, William, PhD. The ThirdAge, Six Principles for Personal Growth and Rejuvenation After Forty. Perseus Books, 2001.

Wolfe, David B., and Snyder, Robert. Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority. Dearborn Trade Publishing, 2003.

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Books for Entrepreneurs

Bhldt, Amar et al. Harvard Business Review on Entrepreneurship. The Harvard Business Review Paperback Series. (Paperback - October 1999).

Christensen, Clayton M. The Innovator's Dilemma. (Paperback - January 2003).

Collins, James C. and William C. Lazier. Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company. (Paperback).

Covey Stephen R. Seven Habits Of Highly Effective People. (Paperback).

Drucker, Peter F. Innovation and Entrepreneurship. (Paperback - May 1993).

Fisk, A. D., Rogers, W. A., Charness, N., Czaja, S. J., & Sharit, J. (2009). Designing for older adults: Principles and creative human factors approaches (2^nd ed.). Boca Raton, FL: CRC Press.

Furlong, Mary S. Turning Silver into Gold: How to Profit in the New Boomer Marketplace. Financial Times Press, 2007.

Gunther McGrath, Rita and Ian Macmillan. The Entrepreneurial Mindset. (Hardcover - August 2000).

Hupalo, Peter I. Thinking Like an Entrepreneur: How to Make Intelligent Business Decisions That Will Lead to Success in Building & Growing Your Own Company. (Hardcover - September 1999).

Lesonsky, Rieva, Editor. Start Your Own Business: The Only Start-Up Book You'll Ever Need. (Paperback - April 2001).

Moore, Geoffrey A. and Regis McKenna. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. (Paperback - July 1999).

Norman, Jan. What No One Ever Tells You About Starting Your Own Business: Real Life Start-Up Advice from 101 Successful Entrepreneurs. (Paperback - January 1999).

Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. (Hardcover).

Stephenson, James. Entrepreneur's Ultimate Start-Up Directory: Includes 1,350 Great Business Ideas. (Paperback - October 2001).

Timmons, J., Zacharakis, A., Spinelli, S Business Plans That Work (Paperback - 2004).

Timmons, Jeffry A. New Venture Creation, Entrepreneurship for the 21st Century, 5th Edition (Hardcover, 1996).

Yerkes, Leslie. 9 Beans: Four Principles for Running a Business in Good Times or Bad. (Hardcover).

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