About Us

Today’s older adults are more active than their predecessors and they have very different interests and motivations. Consequently, baby boomers and older adults are demanding products and services from an economy that is not prepared to meet their needs. This presents a tremendous window of opportunity for unprecedented profits and growth, even in a challenging economic climate. With the right business plan, direction and commitment to succeed, entrepreneurs are poised to help increase the quality of life for many while creating a successful business in the process.

Since 2004, Santa Clara University and Mary Furlong & Associates have co-produced the Silicon Valley Boomer Venture Summit and Business Plan Competition, and each year has been more successful than the one before. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. In addition, this program is designed to teach entrepreneurs how to think through a business.

The Leavey School of Business

The Leavey School of Business at Santa Clara University began in 1926, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business program is among the top 35 in the nation (and among top three in California), its MBA program has ranked in the top 15 for the last decade, and its Executive MBA is ranked 19th in the U.S. The School opened its new $49 million building for undergraduate, graduate, and professional business education in Fall 2008. For more information, visit www.scu.edu/business.

Santa Clara University

Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its 8,377 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, visit www.scu.edu.

Mary Furlong & Associates

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50 market. Visit www.maryfurlong.com for more information.