scuboomerventure.com
Silicon Valley Boomer Venture Summit 2009
Agenda
Meet at the Crossroads of Market Opportunity, Entrepreneurial Talent and
Leading Investors: The Power of the Boomer Market
Agenda for Bootcamp
9:30 am-5:00 pmTuesday, June 16, 2009
Santa Clara University, Leavey School of Business
Lucas Hall,
Forbes Conference Room
9:30-10:30 Registration
10:30-10:40 Welcome
Mary Furlong, Mary Furlong & Associates
10:40-11:25 Session 1 – Riding the Elevator…To Success
Susan Ayers Walker, SmartSilvers Alliance
11:30-12:15 Session 2 – Planting Seeds: Finding the first $250K
Ryan McDonough, Constantin Partners
12:15-1:00 LUNCH
1:00-1:15 Session 3 – Effective Strategies to Take Your Product to Market
Bud Myers, firstSTREET
1:15-1:35 Session 4 – Social Marketing to Boomers
David Weigelt, Immersion Active
1:40-1:55 Session 5 – Your Brand Signature: What's in a Logo?
Barbara Lande, Lande Design
2:00-2:45 Session 6 – Top 10 Mistakes in Business Plans
Bill Joos, Go To Market Consulting
2:45-3:00 BREAK
3:00-3:45 Session 7 – Legal Advice from an Intellectual Property Attorney
Sophie Cohen, Cobalt LLP
3:50-4:10 Session 8 – Marketing to HR
Mark Willaman, SeniorCareMarketer.com
4:15-5:00 Session 9 – Panel Discussion – Scaling Your Business: Lessons From Successful
Entrepreneurs
Moderator: Mary Furlong, Mary Furlong & Associates
Panelists: Catherine Calarco, HeartMath; Andy Cohen, Caring.com;
Ariel Kleckner Ford, Caresquare; Onne Ganel, Edwards Lifescience;
Jeff Zimman, Posit Science
Agenda for sUMMIT and Business Plan Competition
8:00 am-5:45 pm Wednesday, June 17, 2009
Santa Clara University, Music and Dance Building, Recital Hall
8:00-9:00 Registration, Continental Breakfast
9:00-9:15 Welcome
Mary Furlong, Mary Furlong & Associates; Elizabeth Ford, Santa Clara University
9:15-9:45 Session 1 – Spotlight: Steve Jurvetson – Demography is Destiny, Investment
Strategy in Boomer Market
Steve Jurvetson, Draper Fisher Jurvetson
9:45-9:55 BREAK
9:55-10:25 Session 2 – Research Keynote – Research and Knowledge Management Review
Jody Holtzman, AARP
10:25-10:55 Session 3 – Research Keynote – Aging in Place Research Overview
Laurie M. Orlov, Aging In Place Technology Watch
10:55-11:15 BREAK
11:15-11:45 Session 4 – Spotlight: Ken Dychtwald – Capitalizing on the Age Wave: Lessons from 35 Years on the Front Lines
Ken Dychtwald, Age Wave
11:45-1:00 HOSTED LUNCHEON
1:00-1:45 Session 5 – Panel Discussion – Perspectives from the Venture Capital Community
Moderator: Peter Ziebelman, Palo Alto Venture Partners
Panelists: Amy Belt, Advanced Technology Ventures; Andy Donner, Physic Ventures; Nancy Kamei, Intel Capital; Nate McLemore, Microsoft Health; Joshua Raffaelli, Draper Fisher Jurvetson; Jack Young, Qualcomm Ventures
1:45-3:00 Session 6 – Business Plan Competition for $10,000 Prize
Moderator: Peter Ziebelman, Palo Alto Venture Partners
Speakers: Business Plan Competition Finalists
3:00-3:15 BREAK
3:15-3:30 Introduction of Elevator Pitch Judges
Mary Furlong, Mary Furlong & Associates
3:30-4:00 Session 7 - Elevator Pitch Competition for $1,000 Prize
Moderator: Mary Furlong, Mary Furlong & Associates
Speakers: Elevator Pitch Competition Finalists
4:00-4:30 Session 8 – Panel Discussion – Go To Market Strategies
Moderator: Mary Furlong
Speakers: Mark Gordon, firstSTREET; Andy Cohen, Caring.com; Jeff Maltz, SilverRide; Jeff Zimman, Posit Science
4:30-4:35 Session 9 – Summary
Jeff Zimman, Posit Science
4:35-4:45 Session 10 - Awards Presentation
Mary Furlong, Mary Furlong & Associates
4:45-5:45 Wine and Cheese Reception
Click Here for More Information About Guest Speakers
Click Here to Learn More About the Finalists
Sponsorship/Exhibits
If you are interested in sponsorship or exhibiting, please Contact Us.
